The once mighty and totally ubiquitous thong may well be coming to the end of its reign as the underwear of choice for the ladies of this fair isle with a massive resurgence in sales of large knickers.
(c) sbcarlile on Flickr
According to a study by high street retailer Debenhams, British sales of large pants are outselling thongs for the very first time.
Debenhams says sales of comfy undies jumped by a whopping 25 per cent in May from a month earlier.
Lingerie expert Annette Warburton, from Debenhams, attributed the surge to the unconventional style of American singer Lady Gaga.
“We thought it strange that girls as young as 16 were buying black control pants with no obvious bumps to hide and found they were copying Lady GaGa and wearing them as hot pants,” said Warburton.
And Wickedelic Lingerie have been quick off the mark in spotting this bizarre trend and filling the gap as our customer services manager Nik Grant explains. “This year has seen a definite return to the classic styles and fashions of the 50s and 60s with the shortie and cami-knicker type of underwear becoming very popular.”
And it doesn’t stop there as Nik continues: “We are seeing a big demand for old fashioned foundation garments, waist nippers, vintage-style suspender belts and of course stockings!”
Lacy Shorties (Cerise)
Wickedelic Lingerie are well-placed to meet this new demand with an extensive range of classic, traditional-styled knickers, suspender belts and foundation garments in their range – all of which are delightfully manufactured by an established Nottingham-based company.
And Nik was quick to extol the virtues of buying British. “We are proud to buy British – not only do we benefit from superb quality and a quick turnaround but, with the Pound so weak against the Euro and Dollar, we are getting great prices too.”
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